Cookie Policy
Last updated: April 5, 2026
What Are Cookies
Cookies are small text files stored on your device by your web browser. They help websites remember information about your visit, like your preferences and session state.
Cookies We Use
MeritForge AI uses functional first-party cookies and optional analytics cookies (Google Analytics 4). Analytics cookies are only set if you click "Accept" on our cookie consent banner. We do not use advertising or retargeting cookies.
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
mf_advisor_count | Tracks number of AI Advisor messages sent today. Resets daily. Contains only a number. | Functional | 1 year |
mf_advisor_date | Stores the current date for daily message count reset. Contains only a date string (e.g., 2026-04-05). | Functional | 1 year |
mf_advisor_email | Records whether you have provided an email address to continue using the AI Advisor. Contains only "1" or is absent. | Functional | 1 year |
mf_cookie_consent | Records that you have responded to the cookie consent banner. Contains only "1" or is absent. | Functional | 1 year |
mf_analytics_consent | Records that you accepted analytics cookies. Only set if you click "Accept". Contains only "1" or is absent. | Functional | 1 year |
_ga | Google Analytics: distinguishes unique visitors. Only set if you accept analytics cookies. | Analytics (optional) | 2 years |
_ga_287CFRFGPV | Google Analytics: maintains session state. Only set if you accept analytics cookies. | Analytics (optional) | 2 years |
Analytics Cookies
If you click "Accept" on our cookie consent banner, we use Google Analytics 4 to understand how visitors use our site. This helps us improve content and user experience. Google Analytics cookies collect anonymized data about page visits, session duration, and traffic sources. You can decline analytics cookies and the site will function normally without them.
MeritForge AI does not use:
- Advertising or retargeting cookies
- Social media tracking pixels
- Any cookies for ad personalization
Managing Cookies
You can control and delete cookies through your browser settings. Note that disabling cookies may affect the functionality of the AI Career Advisor (specifically, the message counter and daily limits).
Common browser cookie settings:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and Site Permissions
Changes to This Policy
If we introduce new cookies or change how existing ones work, we will update this page and the "Last updated" date.
Contact
Questions about our cookie practices? Contact us at jeff@meritforgeai.com.